Introduction of digital technology and connection to the server brings about the following benefits:
• Update the electronic formula book on the server; there is no need to send its copies to each dealer.
• Since the database of colors resides on the server, the number of colors from which the closest color is selected can be very large. The server actually finds three closest colors, which allows the consumer to select perceptually best alternative.
• Maintain selected information about consumers so that their earlier tints could be recalled for re-filling.
• Suggest matching and/or contrasting colors that could be used for moldings, doors, and chair rails.
• Since, all the calculations are performed on the server, the system takes very little table space in the store.
• Low cost and portability enables a store to have multiple units to loan to contractors and others.
• Since each unit has a serial number, the reader cannot be used in any unauthorized way. In particular the consumer can use it only in a way intended by the paint manufacturer.
• Usage of each color can be tracked on the server, and the data thus collected can be used to perform a variety of market analyses to determine, for example, what is selling well, to whom, and in which regions.
As a matter of fact, the connection to the server implies that a variety of enhanced services can be provided by simply enhancing the software at the server. The dealers only need access to Internet through a desktop or laptop computer or a wireless access device such as Treo. They do not need to install any software on their computers. Furthermore, their transactions would be totally safe because access would be password protected and the data would go over secure links.
